#16 The Importance of Retaining Control of Your Brand

August 16, 2017

This BIG marketing lesson is from UPS, the shipping company.
The lesson is in the importance of retaining control of your brand.

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#15 Google Teaches Us How Simplification Allows a Business to Stand Out from the Crowd

August 9, 2017

This BIG marketing lesson is from Google, the #1 search engine on the planet.
The lesson is in the power of simplification.

For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.

Please do me a favor and review this podcast on iTunes, as it helps it to be discovered
by other small business owners and entrepreneurs!  Thank you!

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#14 Blendtec Shows How to Promote ANY Product Creatively

August 2, 2017

This BIG marketing lesson is from Blendtec, the leading supplier of Blenders!
The lesson is in how to promote ANY product creatively.

For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.

Please do me a favor and review this podcast on iTunes, as it helps it to be discovered
by other small business owners and entrepreneurs!  Thank you!

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#13 Tiffany & Co’s Egg Blue Box Shows the Importance of Creative Packaging

July 26, 2017

This BIG marketing lesson is from Tiffany & Co, the jewelry company.
The lesson is in the importance of using distinctive, creative packaging.

For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.

Please do me a favor and review this podcast on iTunes, as it helps it to be discovered
by other small business owners and entrepreneurs!  Thank you!

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#12 Zappos.com Offers FREE Shipping Both Ways to Remove Customer Objections

July 19, 2017

This BIG marketing lesson is from Zappos.com, the online shoe retailer.
The lesson is in their generous free shipping policy.

For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.

Please do me a favor and review this podcast on iTunes, as it helps it to be discovered
by other small business owners and entrepreneurs!  Thank you!

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#11 Costco Sets The Lead in Their Generous Return Policies

July 12, 2017

This BIG marketing lesson is from Costco, the wholesale warehouse company that sells products in bulk.
The lesson is in there warranty and return policy.

For a limited time, get the BIG Lessons from BIG Brands Book here, for FREE.

Please do me a favor and review this podcast on iTunes, as it helps it to be discovered
by other small business owners and entrepreneurs!  Thank you!

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